Welcome
These are the web pages of the Institute for Human Resource Managment and Organizations (HRMO), W-9, belongig to the department for Management Sciences and Technology at the Hamburg University of Technology (TUHH). Our mission is to conduct outstanding research, to offer our students excellent lectures and seminars for a top-level education, and to ensure continuous knowledge transfer by frequently undertaking applied business projects with renowned companies. Our team is committed to improving the already excellent reputation of the Hamburg University of Technology (TUHH). Enjoy gathering additional information by surfing our webpages. If you have further questions, please do not hesitate contacting us.
Best regards,
Christian M. Ringle
LRP Call for Paper
- Special Issue
Partial Least Squares (PLS) Path Modeling in Strategic Management Research and Practice
- Guest Editors
Hair, J.F. (Kennesaw State University, USA) / Ringle, C.M. (TUHH, Germany) / Sarstedt, M. (Ludwig-Maximilians-University, Germany)
- Source
Call for Paper - Long Range Planning [Link]
Hamburg International Conference of Logistics 2012
- Topic
Designing the Future Supply Chain - Reliable, Robust, Secure
- Time
13. -14. Sep 2012, Hamburg - Germany
- Link
www.hicl.org [Link]
Recent Publications
- Authors
Henseler, J./ Ringle, C.M./ Sarstedt, M.
- Title
Using Partial Least Squares Path Modeling in International Advertising Research: Basic Concepts and Recent Issues
- Source
In Shintaro Okazaki (Eds.) Handbook of Research in International Advertising, Cheltenham Edward Elgar Publishing, pp. 252-276 [Link]
- Authors
Ringle, C.M./ Sarstedt, M./ Straub D.W.
- Title
A Critical Look at the Use of PLS-SEM in MIS Quarterly
- Source
MIS Quarterly (MISQ), Volume 36, No. 1, pp. iii-xiv [Link]
- Authors
Ringle, C.M./ Sarstedt, M./ Zimmermann
- Title
Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel
- Source
Journal or Marketing Theory and Practice (JMTP), Volume 19, Issue 4, pp. 459-472 [Link ]
- Authors
Höck, M./ Ringle, C.M./ Sarstedt, M.
- Title
Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit: Eine explorative Analyse von Unternehmensberatungsprojekten
- Source
Die Betriebswirtschaft (DBW), Volume 71, Issue 6, pp. 577-597 [Link]
- Authors
Sarstedt, M./ Henseler, J./ Ringle, C.M.
- Title
Multi-group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
- Source
Advances in International Marketing (AIM), Volume 22, pp. 195-218 [Link]
- Authors
Rigdon, E.E./ Ringle, C.M./ Sarstedt, M./ Gudergan, S.P.
- Title
Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences
- Source
Advances in International Marketing (AIM), Volume 22, pp. 169-194 [Link]
- Authors
Kocyigit, O./ Ringle, C.M.
- Title
The Impact of Brand Confusion on Sustainable Brand Satisfaction and Private Label Proneness: A Subtle Decay of Brand Equity
- Source
Journal of Brand Management, Volume 19, No. 3, pp. 195-212 [Link]
- Authors
Hair, J.F./ Sarstedt, M./ Ringle, C.M./ Mena, J.A.
- Title
An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research
- Source
Journal of the Academy of Marketing Science (JAMS), Volume 40, Issue 3 (2012), pp. 414-433 [Link]
- Authors
Hair, J.F./ Ringle, C.M./ Sarstedt, M.
- Title
PLS-SEM: Indeed a Silver Bullet
- Source
Journal of Marketing Theory and Practice (JMTP), Volume 19 (2011), Issue 2, pp. 139 -152 [Link]
- Authors
Sarstedt, M./ Becker, J.-M./ Ringle, C.M./ Schwaiger, M.
- Title
Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?
- Source
Schmalenbach Business Review (sbr), Volume 63 (2011), Issue 1, 34-62 [Link]