Project: "Social metaphors in Distributed Artificial Intelligence (DAI)"
    - An empirical study of the migration of metaphors as course of innovation


    Planned runtime: 1.7.1997 - 31.12.1998
    Head of the project: Ingo Schulz-Schaeffer
    Members of the project: Holger Braun, Alexandra Engels, Peter Imhof, Rolf Lührs

    ... zur deutschen Fassung



    • Project Outline:

      The aim of the research enterprise is to study the mechanism of inspiration via social metaphors in the
      course of innovation of "Distributed Artificial Intelligence" and its potential from a techno-sociological
      perspective. Since the establishment of DAI roughly 15 years ago social metaphors play an important
      role in the work of this novel field of research. This is reason enough to ask whether the recourse on
      social metaphors is merely rhetoric or whether it has actual innovative implications for the technological
      development of distributed intelligent systems. Is it possible for phenomena of social life to serve as
      guidelines or sources of inspiration to produce new technologies? The main focus of the project lies
      on the problem of the direct or indirect exploitability of social metaphors and sociological concepts for
      the development of technological distributed information and communication systems. In particular we
      want to emphasise the course of innovation we call "migration of metaphors": the creative conversion
      of social metaphors into technological innovations, which do not reflect the underlying metaphor. It is
      planned to reconstruct empirically the innovative implications of social metaphors in DAI by applying
      qualitative and quantitative analyses of the DAI-literature. To this end problem-oriented interviews of
      experts will be performed to find out about the change from social metaphors with social reference to
      ones with computer science reference.





      List of German Publications (Abstract)

    • Thomas Malsch, Michael Florian, Michael Jonas, Ingo Schulz-Schaeffer:
      "Sozionik: Expeditionen ins Grenzgebiet zwischen Soziologie und Künstlicher Intelligenz".
      In: Künstliche Intelligenz KI 2/96, Juni 1996, S. 6-12

    • Thomas Malsch:
      "Die Provokation der 'Artificial Societies'. Ein programmatischer Versuch über die Frage, warum die
      Soziologie sich mit den Sozialmetaphern der Verteilten Künstlichen Intelligenz beschäftigen sollte".

      In: Zeitschrift für Soziologie, Jg. 26, Heft 1, Februar 1997, S. 3-21


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