Market Research and Industry Intelligence for innovation projects

Based on substantiated market analysis innovation projects can be realized much more successful. During recent years we have applied competences in business research projects that show up during the design, product development and marketing of new products and services. Especially the elaboration of industry specific market and trend analysis as well as customer needs and customer satisfaction research is at the heart of our competence.

If you would like to know more about possibilities for joint projects, please contact Prof. Herstatt.

 

 

 

 

 

 

 

 

 

 

 

Selected credentials and conducted projects are in extracts:
Conduction of a lead user project for an OEM manufacturer within the medical equipment industry (several projects)

Customer need and customer satisfaction analysis

Conduction of a problem detection study and deduce from it product innovations for a medical device manufacturer

If you would like to know more about possibilities for joint projects, please contact Prof. Herstatt.