Wilhelm Ostwald, the Bridge, and connections ...

Prehistory of the Bridge: The "Internationale Monogesellschaft"

Mono example

  • Founded by Buehrer as a stock corporation in 1905 in Winterthur, Switzerland
  • Enterprise to raise the artistic level of advertising
  • Issue of "Monos", little cards or leaflets in standardized format (like advertising picture-cards)
  • In 1908 foundation of a branch in Munich

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Thomas TUHH-Logo Hapke